Privacy Policy

Last updated: October 18, 2026

Who we are

Billy Jane (“we,” “us,” or “our”) is operated by BVDG Ventures, a business established in Belgium.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit billyjane.com, place an order, or contact us.

For the processing described in this policy, BVDG Ventures is the data controller, unless another role is expressly identified.

Business name: BVDG Ventures
Trading name: Billy Jane
Business address:
Bosstraat 15
Lievegem, Belgium
VAT number: BE0745634248

Personal information we collect

Depending on how you interact with our store, we collect the following categories of information:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order information, such as products purchased, selected sizes, order value, payment status, delivery details, and return or refund history.
• Payment-related information, such as the payment method used, transaction references, and payment confirmation. Payment providers process payment credentials; please do not send card details to us by email.
• Account information, if you choose to create an account, such as your login information and saved preferences.
• Customer service information, including messages, order inquiries, and photos or other information you choose to provide.
• Technical and usage information, such as your IP address, browser type, device information, approximate location, pages viewed, and interactions with our store.
• Privacy and marketing preferences, including consent records and unsubscribe requests.

We do not intentionally request sensitive personal information. Please avoid including unnecessary sensitive information in communications with us.

Where information comes from

We collect information:

• Directly from you when you browse, order, create an account, subscribe, or contact us.
• Automatically through our website, cookies, and similar technologies.
• From Shopify, payment providers, delivery partners, and other service providers involved in operating our store, processing transactions, preventing fraud, or fulfilling orders.

How we use information

We use personal information to:

• Process payments, fulfill orders, and arrange delivery.
• Send order confirmations, tracking updates, and other service messages.
• Handle questions, returns, refunds, and complaints.
• Provide and maintain customer accounts where available.
• Protect our store, investigate suspected fraud, and secure transactions.
• Maintain accounting records and comply with legal obligations.
• Understand and improve the operation and usability of our store, subject to applicable consent requirements.
• Send marketing communications where permitted by law and consistent with your preferences.
• Measure or personalize advertising where such tools are enabled and applicable consent or opt-out requirements have been met.

We do not use your order information as permission to send marketing where separate consent is required.

Legal bases for processing

Where the GDPR applies, we rely on the following legal bases:

• Contract: processing necessary to take steps at your request before a purchase and to fulfill your order.
• Legal obligation: processing necessary for accounting, tax, regulatory, or other legal requirements.
• Legitimate interests: processing reasonably necessary to secure our store, prevent fraud, handle inquiries, establish or defend legal claims, and improve our services where your rights do not override those interests.
• Consent: processing that requires your permission, including certain cookies, advertising technologies, and marketing communications.

You may withdraw consent at any time. Withdrawal does not affect processing lawfully carried out before withdrawal.

Who receives personal information

We disclose information where necessary to the following categories of recipients:

• Shopify and providers supporting our ecommerce platform.
• Payment processors and payment service providers.
• Suppliers, fulfillment partners, carriers, and logistics providers that prepare and deliver your order.
• Providers supporting customer service, website hosting, security, and business administration.
• Analytics and advertising providers, where these services are used in accordance with your privacy choices and applicable law.
• Professional advisers and public authorities where necessary to meet legal obligations or establish, exercise, or defend legal claims.
• Parties involved in a proposed business sale or restructuring, subject to appropriate confidentiality and privacy safeguards.

Fulfillment partners receive the information needed to prepare and deliver your order, such as your name, delivery address, and contact details where necessary.

Shopify

Our store is hosted on Shopify, which processes personal information to provide and support the store.

Depending on the Shopify features used and your interaction with them, Shopify may also process information for its own purposes as described in its Consumer Privacy Policy.

Learn more about Shopify’s practices and available privacy choices:

https://www.shopify.com/legal/privacy/consumers

Information about requesting certain privacy choices directly from Shopify is available at:

https://privacy.shopify.com/

Cookies, analytics, and advertising

Our website uses cookies and similar technologies to support functions such as the shopping cart, checkout, security, and remembering preferences.

Where enabled, additional technologies may be used to understand website activity, measure advertising performance, or show relevant advertising. These technologies may allow third-party providers to recognize your browser or device across websites.

Where legally required, non-essential technologies are used only after consent. Where applicable law provides an opt-out right, relevant processing is subject to that choice.

You can manage available choices through the privacy or cookie controls on our website. You can also change browser settings to block or delete cookies, although this may affect store functionality.

Some advertising-related disclosures may qualify as “selling,” “sharing,” or processing for “targeted advertising” under applicable U.S. privacy laws, even where no money is exchanged.

Where those laws apply, you may opt out through the website’s privacy choices or by contacting us. We honor legally required browser-based opt-out preference signals, such as Global Privacy Control, for the processing covered by those signals.

A browser’s traditional “Do Not Track” setting is different from Global Privacy Control. Our website does not treat a traditional Do Not Track signal as a universal opt-out instruction.

Marketing communications

Where we send promotional emails, you may unsubscribe using the link in the message or by contacting us.

Unsubscribing from marketing does not stop necessary communications about orders, payments, deliveries, returns, or other service matters.

International processing and transfers

BVDG Ventures is based in Belgium, and our customers, service providers, and fulfillment partners may be located in other countries.

Your information may be processed in countries including the United States and, where necessary for order fulfillment, China or other supplier locations.

Where the GDPR requires safeguards for a transfer outside the European Economic Area, we use an applicable lawful transfer mechanism, such as an adequacy decision or the European Commission’s Standard Contractual Clauses, together with additional measures where required.

Contact us for further information about safeguards relevant to your information or to request a copy, subject to necessary redactions.

Retention

We keep personal information for as long as reasonably necessary for the purposes described in this policy.

Retention depends on the type of information and the reason for processing:

• Order, invoice, and payment records are kept for the applicable accounting, tax, and legal retention periods.
• Customer service records are kept as needed to resolve inquiries and related disputes.
• Account information is kept while the account remains active, subject to legal retention requirements.
• Marketing information is kept until you withdraw consent or opt out, or until it is no longer needed.
• Limited suppression records may be retained to ensure that an unsubscribe or privacy request continues to be respected.
• Technical information is retained according to its security, operational, or analytics purpose and relevant provider settings.

Information may be retained longer where required by law or necessary for an existing dispute. We delete or anonymize information when it is no longer needed.

Your privacy rights

Depending on applicable law and the circumstances, you may have rights to:

• Access personal information and receive information about its use.
• Correct inaccurate or incomplete information.
• Request deletion.
• Restrict certain processing.
• Receive certain information in a portable format.
• Object to processing based on legitimate interests.
• Object to direct marketing at any time.
• Withdraw consent.
• Opt out of qualifying sales, sharing, targeted advertising, or certain profiling.
• Appeal a privacy request decision where applicable law provides that right.

These rights are subject to legal conditions and exceptions. For example, we may need to retain transaction records to meet legal obligations.

To submit a request, contact info@billyjane.com. We may need to verify your identity using information proportionate to the request. Authorized agents may submit requests where permitted by law, subject to verification of their authority.

We respond within the timeframe required by applicable law. GDPR requests are generally answered within one month, subject to permitted extensions. If an extension or refusal applies, we will explain it as required.

If you wish to appeal a decision, reply to our response with the subject “Privacy Appeal.” We will review it and explain the outcome and any further options available under applicable law.

We will not unlawfully discriminate against you for exercising your privacy rights.

Complaints

You may contact us with any privacy concern.

Where the GDPR applies, you may also complain to a competent supervisory authority. In Belgium, this is the Belgian Data Protection Authority:

https://www.dataprotectionauthority.be/

You do not need to contact us before exercising your right to complain.

Security

We use technical and organizational measures appropriate to the nature of the information and associated risks.

No website, transmission method, or storage system can be guaranteed completely secure. Please protect account credentials and contact us if you suspect unauthorized use.

Children

Our store is intended for a general adult audience and is not directed to children under 13.

We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can investigate and take appropriate action.

Automated decisions

Payment, platform, and security providers may use automated tools to identify suspicious activity.

If an automated restriction affects your order, contact us to request an explanation or human review. Any additional rights relating to solely automated decisions with legal or similarly significant effects apply as provided by law.

Other websites

Our website may link to third-party websites. Their privacy practices are governed by their own policies. We encourage you to review them before providing personal information.

Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. The revised version will be posted on this page with an updated date.

Where required, we will provide additional notice or obtain consent before implementing a relevant change.